Revamping your website is a major undertaking that involves a comprehensive overhaul of key elements such as code, content, structure, and visuals in order to enhance the experience of your visitors. A successful website redesign can have a profound impact, leading to increased revenue, lower bounce rates, and an overall improvement in user experience (UX). Whether you’ve recently undergone a rebranding initiative or updated your product offerings, a redesign can be a game-changer — or a missed opportunity. However, given the potentially daunting nature of this undertaking, every redesign must begin with a crystal-clear vision or problem to solve. The more precisely you define your goals at the outset, the greater the likelihood of success — and the smoother the entire process will be.
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